At Bradford Furniture & Carpet, we take your privacy seriously and are committed to safeguarding the personal information you share with us. This Privacy Policy outlines how we collect, process, and protect the data you provide when you interact with our website or services.

Please take the time to read this Privacy Policy carefully before submitting any personal information. By using or accessing our website and services, you agree to the practices outlined below.

1. Information We Collect

We collect information that you voluntarily share with us when interacting with our website or services. This includes:

• Personal Information: Personal information is any data that can personally identify you, such as your full name, email address, phone number, and billing address. For example, during checkout, we may share your personal details with payment service providers like Klarna, to assess whether you qualify for their payment methods and tailor them to your needs. The personal data transferred will be processed in line with Klarna’s privacy notice.

• General Information: When you visit our website, we may collect non-personal information such as browser type, operating system, device type, IP address, and the date and time you visit. This data helps us improve the functionality of our website.

• Cookies and Tracking Technologies: We may use cookies and similar tracking technologies to collect certain information automatically, such as your browsing behavior and device information. This helps us enhance your browsing experience and tailor content to your interests.

2. Use of Information

We use the information we collect for the following purposes:

• Personalization: To personalize your shopping experience and provide you with tailored content, advertisements, and offers.

• Website Improvement: To improve our website, enhance its performance, and ensure you have a smooth shopping experience.

• Communication: To respond to your inquiries, send order updates, and fulfill requested services or transactions.

3. Data Sharing

We respect your privacy and do not sell, trade, or rent your personal information to third parties. However, we may share your personal data with trusted third-party service providers who assist us in operating our website and business operations. These third-party providers are contractually obligated to protect your privacy and can only use your information for the purposes necessary to provide their services to us.

4. Data Protection

At Bradford Furniture & Carpet, we implement industry-standard security measures to protect your personal data from unauthorized access, alteration, or disclosure. Although we take reasonable steps to protect your information, please note that no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee the absolute security of your data.

5. Third-Party Links

Our website may contain links to third-party websites or services. Please note that we are not responsible for the privacy practices or content of these external sites. We encourage you to read their privacy policies before submitting any personal information to these third-party sites.

6. Your Rights

As a user, you have the right to access, update, or request the deletion of your personal data. If you wish to exercise these rights, or if you have any questions about the data we hold, please contact us at info@bradfordfurniture.co.uk.

7. Consent

By using our website, you consent to the collection, use, and sharing of your information as described in this Privacy Policy.

8. Google’s Privacy & Terms

As a third-party service provider, Google may collect and process your personal data. To learn more about how Google handles your information, and to understand your rights, please review Google’s Privacy & Terms page.